Mobile Behavior - resource for Youth Trends Marketers inc downloads

We've been blogging a lot about the trend of communicating brand values to young consumers, a subject becoming particularly relevant when you consider the growth of mobile in advertising. Understanding mobile youth behavior is key to understand what their brand values are. Here's what mobileYouth says about mobile behavior on their site:

For us, mobile behavior is not a new addition to the portfolio or the next great thing but the core raison d’etre of our organization and a central tenet for making your product relevant in youth marketing.

Research on mobile behavior is crucial because it unearths the link between the brand and the consumer.

Community and political "outreach" (eg Rock The Vote) is itself a trend among marketers who are finding it increasingly difficult to access young consumers. Following Wal-Mart's lead, Best Buy is trying to launch its own social network for young consumers (@15 - source tipped in Ypulse) but will it work?

The research contains pretty much everything you need to find out what the next great thing in youth mobile trends is going to be - invaluable insight for every brand, agency, mobile operator and technology company. Useful, unless you intend on making a meatball sundae out of your youth marketing.

Here's feedback from one of their clients @ T-mobile

"We use Mobile youth research extensively within International Marketing at T-Mobile" - Tony Kypreos, International Vice President, T-Mobile

You can also check out their video insights into mobile behavior.